Business problem
BotBob aims to globalize Korean cuisine and seeks to solve various inconveniences that arise in the foodservice industry.
In particular, it focuses on improving kitchen environments to enhance safety and comfort in the foodservice industry.
To address these issues, BotBob positions itself as a human-food tech company that minimizes inconveniences for both the foodservice industry and customers.
It aimed to grow in this direction and commissioned NewNop for UX/UI design.

Solution
Through UX/UI design, the brand's potential for continuous growth and dynamism was emphasized.
Every time customers use BotBob’s services, they are provided with a simpler and more comfortable experience by utilizing highly readable fonts and a well-organized layout.
This enhanced BotBob’s credibility and laid the foundation for it to grow into a trendy brand aiming to transform the foodservice environment in the global market.